Tired of the DAD-BOD keeping you sidelined from the SURF, SNOW or MTB Trails?

BUILT to SHRED is the science-driven coaching program built specifically for action sports dads 40+ who want strength, performance and longevity — not just workouts, so you can keep charging into your 40s, 50s and beyond.

If you’re an action sports dad over 40, you’ve probably felt it.

Your mind still wants to charge.

But your body feels weaker, softer, tighter, slower. More beat up than it used to.

That frustrating gap between how you want to perform and what your body can handle keeps growing.

BUILT to SHRED was designed to close that gap.

You still love the sports.

The dawn patrol surf. The long MTB rides. The full days on the mountain.

But now… you're tired, your belly’s growing, and your body’s not keeping up.

Your energy’s low. Your joints ache. And that old “dad strength” is feeling more like “dad stiffness.”
You might be suffering from The Dad-Bod Triple Threat — a dangerous combination of being:

The Dad-Bod Triple Threat is the hidden enemy of energy, confidence, performance — and long-term health.

Most men assume this is just part of getting older.

They think decline is inevitable.

But here's the truth:

The problem isn’t your age.
The problem is you’re training the wrong way for the body of a 40+ action sports athlete.

Most workouts are built for:

• 20-year-old athletes
• bodybuilding physiques
• random gym routines

Not surfers.
Not snowboarders or skiers.
Not mountain bikers.

And definitely not dads who want longevity.

So instead of improving performance…

Those workouts often create:
 - More stiffness
 - More fatigue
 - More injuries

Introducing BUILT to SHRED — powered by S.H.R.E.D. Science  — a sustainable 365 lifestyle transformation program built on science, performance, and results for action-driven dads 40+ who live for Surf, Snow and MTB action.

This isn’t just a workout plan. It’s a new operating system for your body, built to move, perform, and thrive like an athlete again.

Our unique transformation method in based on S.H.R.E.D. Science 🧪 💪
and includes the 5 Elements of the FIT DADS who SHRED Lifestyle…

To stay strong and athletic after 40, you need a different approach.
One designed for:

That’s why we created S.H.R.E.D. Science. 

A performance longevity system specifically designed for action sports dads.

Not bodybuilders.
Not gym bros.
Not influencers.

Surfers.
Snowboarders.
Skiers.
Mountain bikers.

Dads who still want to charge hard for decades.

BUILT to SHRED is built around five key pillars.

3D Strength Training
Train like an athlete — not a bodybuilder.
Push, pull, rotate, jump, and land in all dimensions.

Result: Explosive power, dynamic balance, and injury-resistant strength for the surf, snow or trail.

Habit-Based Nutrition
Forget dieting. Learn to fuel your body like a high-performance machine with flexible, dad-friendly strategies.

Result: Burn fat, build lean muscle, and still enjoy your food and your life.

Results-Driven Coaching & Community
Solo plans fail. Our crew wins together.
Community support, weekly check-ins, and expert coaching.

Result: Accountability, momentum, and no falling off the wagon.

Endurance Conditioning
You don’t just lift — you paddle, shred, ride, and chase life.
We build your gas tank with real-world conditioning workouts.

Result: Last longer, recover faster, and out-shred your mates.

Daily Mobility
Bulletproof your joints and move like you're in your 20s again.
Mobility routines that fit your lifestyle.

Result: Less stiffness, fewer injuries, more freedom.

Instead of feeling stiff and sluggish…
Imagine heading into your next season feeling:

Imagine having more paddle power in the water. More endurance on the trails. More control and stability on the mountain.

Not just fit for your age. Fit for the sports you love.

When you join BUILT to SHRED Coaching, you’re not just getting a workout plan — you’re unlocking a complete performance longevity system for dads who live to surf, ride, and shred.

1. Functional Workouts – 3D Strength Training

Train like an athlete — from home or gym — with monthly programs built for surf,
snow, MTB and dad life.

2. Easy Nutrition – The Built to Shred Diet Plan

Fuel your body to perform — not just to shrink. Burn fat, build lean muscle, and still enjoy food and family meals.

3. Coaching & Accountability – Results-Driven Support

We coach, you conquer — with support every step of the way. Accountability isn’t optional. It’s the secret weapon.

4. Endurance Workouts – Energy for Shredding

Not just heart rate. Not just running. This is performance-focused endurance for the way you actually move. Mix it up, challenge your system, and build a gas tank you can rely on.

5. Daily Mobility Routines – Move Like You Used To

The antidote to stiffness, soreness, and aging joints. Most guys ignore mobility until it's too late. Not you. You're building a body that lasts.

Do I need to be fit to start?
No. You can start where you're at and scale accordingly.

What if I don’t have a gym?
No worries. You can do the full program from home with minimal equipment. You
will need a set of dumbbells (with a variety of weights if possible), a swiss ball, a
resistance band and ideally somewhere you can do chin-ups or pull-ups.

How much time does this take?
Just 2–3 strength workouts a week (30–60 mins). Plus optional
endurance/mobility sessions.

Is there coaching support?
Yes. Weekly check-ins + daily accountability through our coaching app. 
Tick off your daily tasks and track your workouts through the coaching app.

This is the same program I use now to keep in shape as a Dad in my 40s.

BUILT to SHRED is for you if:

Shaun getting waves in Maine and snowboarding in Alaska

“Your program has helped me improve my fitness so I can enjoy my surfing and snowboarding to the best of my ability! I now have better endurance and can put multiple days on the mountain of hard riding. And that means more fun!”
— Shaun, USA

Joe enjoying the benefits of his fitness

“My approach to my surfing has gone to the next level for a person of my ability. I can mix it with guys half my age. Catch twice as many waves as guys on bigger boards and stay out in the water longer. My mental state has taken a new level. As they say healthy body health mind.”
— Joe, Australia

“Through the program I eat better and feel stronger and fitter than I ever remember being. I look forward to my exercise and enjoy learning more about nutrition. My strength, balance, energy levels and diet are the best they have ever been…”
— Daniel, Australia

“In 3 months my body fat percentage dropped from 20% to 14.4%, I feel with more energy, fitter and with more mobility. The shoulder and back pains that I use to have for a long time are gone. And the best is that I don't feel like I will struggle to keep doing most of the things that I'm doing now. Actually, I kind of enjoy more the food that I eat now than what I use to eat before.”
— Geronimo, Singapore

Try BUILT to SHRED for 60 days.
If you don’t feel stronger, more mobile and more confident in your training…

Just cancel.

No hoops.
No awkward emails.
Just a simple risk-free trial.

Start rebuilding the strength, mobility and endurance you need to keep surfing, riding and shredding for decades.

Choose from one of the options below to get started...

Most dads slowly accept the decline.
The stiffness.
The dad bod.
The slow fade from the sports they love.

But it doesn’t have to be that way.

With the right system, your 40s and 50s can be some of your strongest years.
Your mind still wants to shred.
Let’s make sure your body can.

Clayton Beatty
ESSA Accredited Exercise Scientist
Founder - FIT DADS who SHRED